Dr. Martens

Dr. Martens is a brand that resonates with me deeply, so I decided to produce a spec-ad in their style to showcase what kind of branded content I would make for them (or a similair brand). DM’s purpouse is to empower rebellious self-expression, so I made sure not to hold back when it came to using different visual techniques. I wanted to showcase the non-conformity an punkness associated with the brand, so I opted for a playful shoot with some clear cut “tough” elements. The imagery highlights what the brand means for me: expressing yourself, going against the flow and having some fun along the way.